I spent my Saturday of 21 October in Budapest at the centre of Mathias Co9rvinus Collegium. After a short introduction on companies and entrepreneurship we got a more detailed picture of how big companies work from the idea through production and marketing. During the afternoon we were separated into smaller groups and every group got a brand name. We had to develop a marketing strategy around the brand we got. When we finished, we had to present our strategy in a short presentation.
All in all, I had a really good day in Budapest. I met a lot of new people and learnt a lot. I really looking forward to the next KP Saturday. Kiri Gabriella, Szeged group 3