The way of the Túró Rudi
Gourmet Delight in No Time: The Secrets of Sole-Mizo Túró Rudi
My name is Izabella Varga, a senior student at the PTE Babits Mihály Practicing High School. In this high school, I had the opportunity to take “basic economic and financial knowledge” as an elective subject, for which the written part of the final exam can be replaced by a 15-page paper. For my project work, I chose the Bonafarm Group and its subsidiaries Bóly Zrt. and Sole-Mizo Zrt., which I am already familiar with due to several visits and my involvement with the Csányi Foundation, allowing me to gain deeper insights into the companies’ operations. The project topic required presenting a product from raw materials to the consumer’s table. In the case of Mizo, I chose Túró Rudi, as I found it the most interesting. Additionally, it is one of Hungary’s best-known products and holds its ground in the domestic market.
Over the few months during which I worked on the economic knowledge project, I acquired a wealth of information. The practical part of the project was the most useful for me, as I got to visit various Bonafarm sites and follow the product’s journey live, something I could hardly imagine by just seeing it on store shelves. Observing a company’s operations and maintaining contact with different production managers proved that many contributors are involved in the production of a single product. I am very grateful to the employees of Bóly Zrt. and Sole-Mizo Zrt., including Dániel Fodor, Áron Vágvölgyi, and Zoltán Nébli, for helping me understand the journey of Túró Rudi. I also thank Szimonetta Vuk and Réka Stang for continuously monitoring my work through regular communication and my mentor, András Gál, who significantly contributed to the completion of my project.
Izabella Varga, Pécs Group 2
